MF Moja Forma

Politika privatnosti — Moja Forma (iOS i Apple Watch aplikacija)

Važi od: 20. oktobra 2026.

Ukratko

Moja Forma je napravljena tako da tvoji podaci ostaju kod tebe. Aplikacija radi bez naloga i bez prijave, ne šalje nijedan mrežni zahtev sa svojim podacima, nema analitiku, nema reklame i ne koristi usluge trećih strana za praćenje. Sve što uneseš — profil, odgovori iz upitnika, treninzi, obroci, GPS trase — čuva se isključivo na tvom uređaju i, ako to izričito dozvoliš, u tvom Apple Zdravlju.

Rukovalac podacima

Uroš Marković (fizičko lice), Srbija
Kontakt: [email protected]

Pošto se svi podaci obrađuju lokalno na tvom uređaju, mi tehnički nemamo pristup nijednom tvom podatku i ne možemo da ga vidimo, kopiramo ni obrišemo umesto tebe.

Koje podatke aplikacija obrađuje i gde se oni nalaze

Podaci	Primer	Gde se čuvaju
Profil i ciljevi	pol, godine, visina, težina, cilj, iskustvo	samo na tvom uređaju
Zdravstveni upitnik	odgovori na bezbednosna pitanja, postporođajni status	samo na tvom uređaju
Treninzi	serije, ponavljanja, težine, procena kalorija	tvoj uređaj + Apple Zdravlje (uz dozvolu)
Ishrana	potvrđeni obroci, kalorije i makronutrijenti, unos vode	tvoj uređaj + Apple Zdravlje (uz dozvolu)
Trčanje i hodanje	GPS trasa, distanca, tempo, puls, kalorije	tvoj uređaj + Apple Zdravlje (uz dozvolu)

Aplikacija ne prikuplja identifikatore uređaja, ne pravi korisničke profile za oglašavanje i ne beleži tvoje ponašanje radi analitike.

Apple Zdravlje (HealthKit)

Samo uz tvoju izričitu dozvolu, i to tek u trenutku kada funkciju prvi put koristiš:

Upisujemo: treninge koje snimiš (vrsta aktivnosti, trajanje, procenjene aktivne kalorije), trasu, distancu i kalorije trčanja ili hodanja, i obroke koje potvrdiš (energetska vrednost i makronutrijenti).
Čitamo: puls sa uparenog Apple Watch-a ili pulsnog pojasa tokom trčanja ili hodanja koje snimaš telefonom, radi prikaza uživo i čuvanja proseka.
Na Apple Watch-u: tokom treninga koji pokreneš na satu, aplikacija čita puls, aktivne kalorije i pređenu distancu, radi prikaza na satu tokom treninga i u rezimeu. Dozvolu sat traži tek kada prvi put pokreneš trening.

Podaci iz Apple Zdravlja se nikada ne koriste za oglašavanje ni marketing, ne prodaju se i ne dele se ni sa kim. Ostaju u tvom Apple Zdravlju, pod Apple-ovim pravilima privatnosti. Svaku dozvolu možeš povući u bilo kom trenutku: Podešavanja → Privatnost i bezbednost → Zdravlje → Moja Forma.

Lokacija

Lokaciju koristimo isključivo dok traje trčanje ili hodanje koje si sam pokrenuo, da nacrtamo trasu i izmerimo distancu i tempo ("Dok koristim aplikaciju" dozvola — nikad u pozadini mimo aktivne sesije; iOS tada prikazuje plavi indikator). Trasa se čuva na tvom uređaju i, uz dozvolu, u Apple Zdravlju. Ako podeliš sliku treninga, početak i kraj trase se automatski skraćuju nasumičnim radijusom da se tvoja adresa ne može rekonstruisati.

Kupovine i pretplata

Pretplata se kupuje kroz Apple App Store (StoreKit). Plaćanje obrađuje Apple; mi nikada ne vidimo tvoje platne podatke. Za potvrdu pretplate aplikacija koristi Apple-ov sistem na samom uređaju. Pretplatom upravljaš u podešavanjima svog App Store naloga.

Deljenje podataka

Aplikacija ništa ne deli automatski. Jedino deljenje je ono koje sam pokreneš (na primer, slika završenog trčanja kroz sistemski meni za deljenje) — tada ti biraš šta i kome šalješ. Slike koje aplikacija pravi za deljenje ne sadrže GPS metapodatke.

Rezervne kopije

Podaci aplikacije mogu biti obuhvaćeni rezervnom kopijom tvog uređaja (iCloud rezervna kopija ili kopija na računaru). Tim kopijama upravljaš ti, kroz podešavanja uređaja, i one su zaštićene tvojim Apple nalogom.

Čuvanje i brisanje podataka

Podaci postoje dok postoji aplikacija na tvom uređaju. Brisanjem aplikacije trajno se brišu svi podaci koje je čuvala. Jedini izuzetak je tehnička oznaka statusa pretplate (oznaka proizvoda, datum isteka i vreme poslednje provere), koja služi da aplikacija radi bez interneta: nju iOS može da zadrži u Keychain-u i posle brisanja aplikacije, a ne sadrži nijedan lični podatak. Podaci koje je aplikacija, uz tvoju dozvolu, upisala u Apple Zdravlje ostaju tamo dok ih ne obrišeš u aplikaciji Zdravlje — i njih kontrolišeš samo ti.

Deca

Aplikacija je namenjena osobama od 16 i više godina i ne prikuplja svesno podatke mlađih od toga.

Tvoja prava

Po Zakonu o zaštiti podataka o ličnosti (i GDPR-u gde se primenjuje) imaš pravo na pristup, ispravku, brisanje i prenosivost svojih podataka. Pošto svi tvoji podaci žive na tvom uređaju, ta prava ostvaruješ neposredno: treninge, obroke i telesna merenja vidiš u aplikaciji, a novu težinu i obime unosiš u njoj. Profil i odgovori iz upitnika sa početka posle se ne mogu menjati u aplikaciji — ako želiš da ih ispraviš ili obrišeš, obriši aplikaciju (time se brišu svi njeni podaci) i po potrebi je ponovo instaliraj. Podatke upisane u Apple Zdravlje brišeš kroz aplikaciju Zdravlje. Za svako pitanje o privatnosti piši na [email protected] — odgovaramo u zakonskom roku. Ako smatraš da su ti prava povređena, možeš se obratiti Povereniku za informacije od javnog značaja i zaštitu podataka o ličnosti Republike Srbije.

Izmene ove politike

Ako se način obrade podataka ikada promeni (na primer, dodamo sinhronizaciju između uređaja kroz iCloud), ovu politiku ćemo izmeniti pre nego što promena stupi na snagu, a značajne izmene ćemo jasno najaviti u aplikaciji. Verzija politike i datum važenja uvek stoje na vrhu ove stranice.

Privacy Policy — Moja Forma (iOS & Apple Watch app)

Effective date: October 20, 2026

In short

Moja Forma is built so your data stays with you. The app works without an account or sign-in, makes no network requests with your data, has no analytics, no ads, and no third-party tracking. Everything you enter — profile, questionnaire answers, workouts, meals, GPS routes — is stored only on your device and, if you explicitly allow it, in your Apple Health.

Data controller

Uroš Marković (individual), Serbia
Contact: [email protected]

Because all processing happens locally on your device, we technically have no access to any of your data and cannot view, copy, or delete it on your behalf.

What data the app processes and where it lives

Data	Example	Stored in
Profile & goals	sex, age, height, weight, goal, experience	your device only
Health questionnaire	safety answers, postpartum status	your device only
Workouts	sets, reps, weights, estimated calories	your device + Apple Health (with permission)
Nutrition	confirmed meals, calories and macros, water intake	your device + Apple Health (with permission)
Runs & walks	GPS route, distance, pace, heart rate, calories	your device + Apple Health (with permission)

The app collects no device identifiers, builds no advertising profiles, and logs no behavioral analytics.

Apple Health (HealthKit)

Only with your explicit permission, requested the first time you use a feature:

We write: workouts you record (activity type, duration, estimated active calories), the route, distance and calories of your runs and walks, and the meals you confirm (energy and macronutrients).
We read: your heart rate from a paired Apple Watch or chest strap during a run or walk you record with your phone, for live display and saving the average.
On Apple Watch: during a workout you start on the watch, the app reads heart rate, active calories and distance, to show them on the watch during the workout and in the summary. The watch asks for this permission only when you start your first workout.

Apple Health data is never used for advertising or marketing, never sold, and never shared with anyone. It remains in your Apple Health under Apple's privacy rules. You can revoke any permission at any time: Settings → Privacy & Security → Health → Moja Forma.

Location

Location is used exclusively while a run or walk you started is being recorded, to draw the route and measure distance and pace ("While Using the App" permission — never in the background outside an active session; iOS shows the blue indicator). The route is stored on your device and, with permission, in Apple Health. If you share a workout image, the start and end of the route are automatically trimmed by a random radius so your address cannot be reconstructed.

Purchases and subscription

The subscription is purchased through the Apple App Store (StoreKit). Apple processes the payment; we never see your payment details. The app verifies your subscription using Apple's on-device system. You manage the subscription in your App Store account settings.

Data sharing

The app shares nothing automatically. The only sharing is what you initiate yourself (for example, a finished-run image through the system share sheet) — you choose what to send and to whom. Images the app creates for sharing contain no GPS metadata.

Backups

App data may be included in your device backup (iCloud Backup or a computer backup). You control those backups through your device settings, and they are protected by your Apple account.

Retention and deletion

Data exists as long as the app is on your device. Deleting the app permanently deletes all data it stored. The only exception is a technical subscription-status marker (product identifier, expiration date and time of the last check) that lets the app work offline: iOS may keep it in the Keychain after the app is deleted, and it contains no personal data. Data written, with your permission, to Apple Health stays there until you delete it in the Health app — and only you control it.

Children

The app is intended for people aged 16 and over and does not knowingly collect data from anyone younger.

Your rights

Under Serbia's Personal Data Protection Act (and the GDPR where applicable) you have the right to access, rectify, delete, and port your data. Since all your data lives on your device, you exercise these rights directly: you see your workouts, meals and body measurements in the app, and you log new weight and measurements there. Your profile and onboarding questionnaire answers cannot be changed in the app afterwards — to correct or delete them, delete the app (this deletes all of its data) and reinstall it if needed. Data written to Apple Health is deleted through the Health app. For any privacy question write to [email protected] — we respond within the statutory deadline. If you believe your rights have been violated, you may contact the Commissioner for Information of Public Importance and Personal Data Protection of the Republic of Serbia.

Changes to this policy

If the way data is processed ever changes (for example, if we add cross-device sync via iCloud), we will update this policy before the change takes effect and clearly announce significant changes in the app. The version and effective date always appear at the top of this page.